Fitar da annoba - Labarai - MetroWest Daily News, Framingham, MA

"Ba a san shi ba, katon gibin da ke cike gibin." Wannan shi ne yadda Adele Nasr, babban jami'in talla da talla na kamfanin kera keken lantarki Aventon, ya bayyana yanayin cinikin babur a watan Maris.

“Wannan hakika yana bani tsoro; zai zama abin ban tsoro, ”kamar yadda Molly Moon Neitzel, mamallakin kamfanin Molly Moon na Ice cream, ta ji bayan ta ga yawan tallace-tallace da ta yi a farkon Maris.

Kamar yawancin ƙananan kamfanoni da farawa, waɗannan kamfanonin sun fuskanci rufe COVID-19 tare da damuwa cewa an ƙaddara su.

Yanzu, kowane Aventon da Molly Moon suna bunƙasa, kuma suna ba da azuzuwan rayuwa masu fa'ida.

Justin Christopher, Aventon's vp of eCommerce ya ce: "Lokacin da rufewar ya faru, babban abin da ake tunani shi ne, 'hakan zai kashe cinikin keken,' “Yawancin masu sayar da keken da ba na son zuciya ba a cikin Amurka masu kamfanoni ne ke gudanar da su. Ya kasance akwai halaka da bakin ciki… A madadin haka, cinikin babur wuri ne mai kuzari. ”

Tabbas yana da. Cinikin babbar keke ya yi sama sama a cikin annobar, kuma kekuna masu amfani da lantarki, waɗanda Aventon ke mai da hankali yanzu, sun ga ci gaba na ban mamaki, tare da yawan tallace-tallace zai ƙaru na 84% a cikin Maris, 92% a watan Afrilu da 137% a Could, a cikin martani ga The Nungiyar NPD. Nasr na Aventon ya bayyana cewa yawan buƙatun kasuwancin su ya haɓaka da kashi 600% a watan Yuni.

Domin Aventon ya gane daga kwatsam bukatar keke ta ɗauki fasaha da ƙarfin zuciya.

Nasr ya ce, "Mun zauna mun yi wani zagaye na zagaye," in ji Nasr, wanda ya ce an hada dukkan ma'aikatan 15 da ke karamin kamfanin, wadanda galibi ke zaune a Ontario, California. "Wannan ya sanya kowa ya san (mahimmancin shawarar da muka yanke) sakamakon rayuwarsu ta amince da kamfanonin."

Nasr ya baiyana cewa "Gaba daya muna da kudinmu." “Duk wani korafin da zai shiga kamfanin shine kudin mu. Duk mutane sun bincika juna kuma sun ce, 'A yanzu haka ba mu da daraja. Shin za mu sanya hannun jari nan ba da dadewa ba ko kuwa za mu iya yunƙurin fita daga cikin guguwar? ''

Aventon ya dogara.

Nasr ya ce: “Tsalle ne na addini. "Mun daukaka darajar talla da tallanmu ta hanyar lokuta 4 lokacin da tallace-tallace suka yi kasa."

Mai kera Keke Aventon ya nuna himma ga aikin ebik da zaran cutar ta coronavirus ta buge. An biya caca kamar yadda buƙatun ebikes suka yi sama tun daga Maris.

Har zuwa 2018, Aventon da ke niyya da kekunan tsayayyen-hawa, ƙwararru a cikin masu sha'awar keken. Tun da farko fiye da COVID-19, sun riga sun fara kwarewa a cikin ebikes, duk da haka rufewa ya sanya su zaune da ɗaukar kaya.

Nasr ya ce: "Mun yi wuyar warware matsaloli a cikin kankanin lokaci," Sun yi amfani da tallace-tallace da kasuwancin kasuwanci da masu ba da shawara don taimaka musu - alaƙar jama'a, tallan dijital da tallace-tallace, haɓaka yanar gizo (SEO), kafa abokan aiki.

“Mun sami umarni sau 10 da suka inganta a rana guda; Muna ta samun kira 300 a rana. … Ya zama kamar tubalin da yawa ya same mu, ”in ji Nasr.

Kamfanin ya girma sama da ma'aikatan Amurka 25 - amma duk da haka suna daukar ma'aikata.

Aventon ya kasance a cikin muhimmin wuri don cin gajiyar buƙatun kasancewar suna da masana'antun kansu na musamman a China, baƙon abu ne ga irin wannan ƙaramin ƙaramin kamfani. Aventon ya fara ne a cikin 2012, lokacin da mai kafa JW Zhang ya kasance malami a Kwalejin Jihar California-Lengthy Seaside. Mahaifiyarsa da mahaifinsa, a China, sun damu da masana'antu, don haka lokacin da yake buƙatar ƙarin ƙwarewar gudanarwa fiye da yadda za a iya yin aiki tare da masu samar da kwangila, mahaifiyarsa da mahaifinsa sun iya taimakawa.

Gaskiya, bayan tuki Aventon "Stage" ebike, Na fahimci bukatar. Na kasance abin mamaki da farin ciki. Na hau Aventon ebike kowannensu don zaɓar kayan masarufi da kuma lokacin hutu, yana ba ni damar ci gaba da kasancewa tare da ɗan'uwana mai keke na keke da Arnie da suruka Maryamu, alhali kawai amfani da taimakon ƙafa don hawa tsaunuka. Zan iya samun babban jirgin ƙasa kamar yadda na zaɓa (ko babu).

Neitzel mai kera Ice cream bugu da kari yana buƙatar yin pivot mai wuya bayan da shagunanta na Seattle suka rufe kusan cikin yini ɗaya. Ta kori 90 daga ma'aikatanta 98, tare da mahaifinta.

Neitzel ya ce: "Mun sake tunanin kamfanonin - abin da zai yi kama da wannan," in ji Neitzel. An nemi kayan masarufi, don haka sai ta fara kiran masu sayar da abinci, tana tambaya, "Idan muka yi fanti, za ku sayi su?"

A mako na uku na Maris, shagunan kayan masarufi sun cika da buƙatun duk kayan masarufi kuma suna da ɗakunan ajiya.

Neitzel, shima, ya ƙudurta ya jingina.

"Muna buƙatar gwada hanjinmu, muna yin kyakkyawan tunani game da abin da zai yi aiki," in ji ta.

Neitzel ƙarfin zuciya ya biya. Ice cream din Molly Moon yanzu haka yana cikin shagunan kayan abinci guda 45, Neitzel ya sake gabatar da ma'aikata 80 kuma an bude shagunanta.

COVID-19 ya haifar da yanayi mai haɗari ga ƙananan kamfanoni. Duk da haka lokuta masu haɗari bugu da createari ƙirƙirar wasu hanyoyi. Binciko wurin buƙata na tashi, zama mai fa'ida kuma a shirye don canzawa. Yi ƙarfin hali kuma ku ɗauki tsalle na addini.

Rhonda Abrams shine mahaliccin "Tsarin Ciniki mai Amfani: Sirri da dabaru & Hanyoyi." Kasance tare da Abrams akan Fb, Twitter da Instagram: @RhondaAbrams. Yi rijista don e-mail ɗin tallan kasuwancin kyauta a www.PlanningShop.com.