I ka manawa mua, ʻo Conlow lāua ʻo Deziel, ka poʻe i neʻe i ke awāwa, i hoʻolālā i kekahi mau mele a loaʻa nā manaʻo loiloi maikaʻi loa mai ko lāua makuakāne a me ko lāua makuahine.
I ka manawa mua, ua nānā lākou i kahi hiʻohiʻona o kēia manawa, ʻenehana kiʻekiʻe i hoʻopili ʻia i nā mea nānā ʻōpio. Ua hoʻolālā lākou i nā paikikala, nā mea hana i ka hana a hoʻomākaukau ʻia e ʻoniʻoni i nā tradeshows.
Eia naʻe ka mea a lākou i ʻike ai he pili ʻole i kā lākou paikikala no ka poʻe nānā pono e pono ai. Ma waena o nā hoʻopiʻi he nui: ʻaʻole hiki i nā kānaka ke kūlike ma luna ona; pono lākou i kahi mākaukau keu; a ʻo kona ʻano paikikala maʻamau ka mea i makemake ʻia e huki ʻia ma luna o kahi kaʻa me nā pono like ʻole, i hōʻole wikiwiki i ke kumu haʻahaʻa o ke kaʻa.
"ʻAʻole hiki iā mākou ke hāpai i kēia mau keke kaʻa e hoʻopakele ai i ko mākou ola," i hoʻomanaʻo ai ʻo Deziel. "Me kēia mau papa āpau i nā manaʻo, ua hele hou mākou i ka papa kākau."
Ua kū aʻe lākou me ka mea hiki ke lilo i kā lākou mannequin hae, ka XP. ʻO kēia k modelkohu he mau huila ke anawaena ʻoi aku ka liʻiliʻi a iho i lalo, e ʻae ana i nā poʻe holo kiʻekiʻe e piʻi wale a lele i waho. Hiki ke hoʻololi i nā paʻa lima a me nā noho, a ʻo ka hopena he paila paila ia o ka huila, e ʻae ana ka nui o ke ea i kahi huakaʻi keu a ʻaʻole koi ʻia kahi ʻeke.
Kūlike maikaʻi ia i loko o ka pahu o Deziel's Honda Civic. Hiki iā ia ke hana maʻalahi ma waho o ke alanui i nā ʻiliʻili a me nā piʻi piʻi.
Hoʻohui pū ʻia ke keke ke hoʻouna ʻia. Pono nā prospect āpau e hana i nā pauma a hoʻololi i nā noho a me nā kūleʻa pono ke hele maʻamau.
ʻO kēlā mau mea āpau, Deziel i ʻōlelo ai, hiki i nā mea nui e hoʻokaʻawale iā lākou mai ka ʻeke.
"Me kekahi, pono e kau i nā huila a me nā paʻa lima i luna a kūkulu i ka noho. Nīnau kahi paʻa iā ʻoe e kūkulu i nā paleki, ”i ʻōlelo ai ʻo Deziel. “Ke ala a mākou e ʻike ai, ʻo mākou nā kānaka pākahi. ʻAʻole kā mākou prospect āpau he mīkini. "
Ke piʻi koke nei i nā kauoha
Ma mua, ʻaʻohe mea e nahu. ʻO ko lākou makuakāne a me ko lākou makuahine wale nō nā prospect. Ke loiloi hou nei ʻo Deziel i kāna moʻokāki a me ka hoʻoholo ʻana i ka nui o nā lā e hiki ai iā ia ke noho ma aneʻi ma mua o ka hoʻoponopono ʻana i ka hale hou.
“ʻAʻohe o māua waihona. ʻAʻohe kālā. Ua ʻaiʻē mākou i koʻu makuakāne, ”i ʻōlelo ai ʻo Conlow.
Lawe lākou i kahi bet me ke kālā liʻiliʻi i loaʻa iā lākou, hana i ʻewalu keke kaʻa a hoʻouna aku i kēia mau mea i ka poʻe influencers. Me ke kālā ʻole e launa pū me lākou, ua kau nā hoa i ko lākou mau manamana lima ʻaʻole i emi ma mua o kekahi o nā mea influencers e hoʻouna maikaʻi e pili ana i kā lākou kaʻa.
"Ua hele mākou ma nā pin a me nā nila," i ʻōlelo ai ʻo Conlow.
ʻO ka wikiwiki, ua kīkē aku kekahi influencer a ʻōlelo ʻo ia ua makemake ʻo ia i ke kaʻa e waiho i kahi loiloi. Eia nō naʻe, kānalua lākou. ʻAʻole lākou i hoʻonohonoho i kahi moʻohelu hōʻoia a hoʻoholo e kau i kahi pūnaewele ma ka minuke hope loa.
"ʻAʻole hiki i kekahi poʻe ke kūʻai aku i kahi motika ma ka lā mua," i ʻōlelo ʻo Conlow e pili ana i kā lākou noʻonoʻo ʻana i ka manawa. "Kūkākūkā mākou e hana i kahi moʻokāki ma hope."
ʻO ka lā mua i kau ʻia ka wikiō o ka influencer, $ 30,000 i loko o nā paika Lectric i kūʻai ʻia. Ma loko o nā hola he 24 i hala iho nei, hoʻokahi $ 30,000 i ke kūʻai loa aku, i ʻōlelo ʻo Conlow.
"Ua ʻike mākou he ʻano ʻoniʻoni like ʻole kā mākou e hoʻonohonoho ʻia e hoʻi i waho ma hope o kēlā lā mua," i ʻōlelo ai ʻo Deziel. "Ua manaʻo wau, ʻaʻole hiki iaʻu ke noʻonoʻo i kēia, ʻo ia ka loopy ... e ke kāne, e kokoke ana i ka crazier."
Ma ke kiko he 10 mau lā ka lā o ka ʻoihana, ua kau ʻia kahi wikiō influencer ʻelua, e hana ana i $ 120,000 i kahi lā i nā kūʻai nui loa.
No ka mea, ʻo ka ʻoiaʻiʻo o ka ʻike ʻana i ka moʻokāki ua hoʻonohonoho wikiwiki ʻia.
Ma ka māka 21 lā, ua kūʻai ʻo Lectric i $ 1 miliona ma mua o ke kauoha. No nā mahina mua, hana ʻo Conlow lāua ʻo Deziel mai kahi waihona Phoenix e hana ana i $ 1 miliona i ka mahina. Hana lākou i 18 mau hola a pane pilikino i nā leka uila a me nā kelepona.
"Ua hoʻokau wale ʻia mākou. ʻAʻole mākou i loaʻa ka manawa e hoʻomaopopo ai ma muli o ka hopena o mākou i pau ai iā ia. Ke hoʻāʻo wale nei mākou e hoʻomau, "i ʻōlelo ai ʻo Conlow. "Eia naʻe ma hope o ka loaʻa ʻole o ka mea, ua hauʻoli mākou e ala a hoʻomaka i ka hana a pane i kēia mau kelepona a me nā leka uila."
Mai ia manawa, ua hoʻohui lākou i kā lākou mau limahana a neʻe aku i waho o ka waihona i loko o kahi keʻena nui he 13,000 kapuaʻi kuea a me ka lumi hōʻike.
ʻO ka hapa nui o ka hale kūʻai kūʻai ʻo Lectric ma waena o nā makahiki o 45-80, ka mea i hele ʻole ma luna o kahi motika ma mua iki a i ʻole he mau helu mobility e hoʻōki iā lākou mai ka hoʻohana ʻana i kahi keke kaʻa maʻamau, ʻōlelo ʻo Deziel. Eia nō naʻe, waho lākou āpau a hauʻoli i ka manawa i ke kūlohelohe.
ʻO ka poʻe kūʻai aku, e like me nā Lamberts, hoʻohana i kā lākou paikikala i nā kahua hoʻomoana, ʻike i nā alahele akā e hoʻomoe ana a i ʻole e holo i nā hana i ke kūlanakauhale me ka wehe ʻana i kā lākou kaʻa. ʻO kēia ka mea i alakaʻi ʻia ai ʻo Lectric me nā hale ma Wheels Alliance, kahi waiwai ʻole e kōkua ai i ka poʻe e hakakā ana i ka home ʻole ma o ka hoʻololi ʻana i nā kaʻa i nā wahi aloha a kōkua iā lākou me ka mālama ʻana i kā lākou kālā.
I kēia manawa, ua kākoʻo ʻo Lectric i ʻelua mau kūkulu waho a hoʻolālā e hana keu.
“Nui mākou hauʻoli a mahalo hoʻi hiki iā mākou ke lilo i ʻāpana o ia mea. Ma ka ʻike wale he mea nui ka mana iā mākou, ”i ʻōlelo ai ʻo Conlow.
Hele mai kēlā me kēia kaʻa me hoʻokahi makahiki hoʻokahi, hoʻokahi o nā pono a Deziel i makemake ai e hana ʻia e like me ka ʻike ʻana o ka ʻoihana i ka piʻi koke ʻana o kāna ʻikepili.
“ʻIke maoli mākou i kahi ʻano kupaianaha o ke kuleana no ka mea a mākou e hana nei me kā mākou prospect. Ua makemake mākou e hoʻopaʻa i kēia mau mea āpau i hiki i kēlā me kēia mea ke loaʻa kahi ʻike loea, "i ʻōlelo ai ʻo ia.
ʻO ka Step-Via mannequin kahi pane i nā prospect e noi ana no kahi kekeke maʻalahi maʻalahi e hele a hoʻi i waho. ʻAe ke kino i ka maʻalahi nui e hoʻāʻo i kēia.
ʻO ka lā mua a ka hui i hoʻolauna ai i kāna hoʻomaka, ua kūʻai ʻo ia i $ 300,000 i nā kauoha mua, i ʻōlelo ʻia ʻo Conlow. Pono ʻo ia a me Deziel e pane i nā kelepona a me nā leka uila e hana maʻalahi me nā malihini kipa. ʻO ia ka manawa i lawe ai ʻo Conlow i kahi inoa mai kahi kaikamahine i kapa ʻia ʻo Sue i loaʻa kahi kūlana wāwae i pale iā ia mai ka hele ʻana i ka XP. Ua hauʻoli ʻo ia ma muli o ka hopena o ka Step-Via, huakaʻi pū ʻo ia me kāna kāne.
"Ua hāʻawi ʻia ʻo ia i ka waimaka e haʻi ana iaʻu e pili ana i ka hopena o ke kaʻa a ke ʻano e loli ai kona ola," i ʻōlelo ai ʻo Conlow. "Ua hōʻoia hou i ke kumu e hana ai mākou i nā mea a mākou e hana ai a no ke aha mākou e hoʻolālā ai i nā mea a mākou e hana ai. ʻAʻole pono mākou e haʻalele i kekahi a kiʻi i nā kānaka e hoʻohana ana i hiki ke hiki. He mea ʻoluʻolu loa ia i ʻāpana. ”
He aha: ʻO nā uila uila uila
Kahi: 2010 W. Parkside Lane, Phoenix
Nā Hana hana: 14
Factoid: Ua kūʻai ʻia ka mākeke e-uila honua ma kahi o $ 23 biliona ma 2019, i ka mālama ʻana me kahi hōʻike Cognizance Analysis Analytical.
Nā Māhele: 602-715-0907, lectricebikes.com
ʻaʻano
