Poyamba, a Conlow ndi a Deziel, omwe adasamukira kuchigwachi, adapanga zomasulira zingapo ndikupeza malingaliro abwino kwambiri kuchokera kwa abambo awo ndi amayi awo.
Poyamba, amalingalira zamakono, zapamwamba kwambiri zopangira owonera achichepere. Adapanga njinga, adasungitsa zopangidwazo ndipo anali atakonzeka kupenyerera pamisika.
Komabe zomwe adapeza ndikuti njinga yawo sinali yanzeru kwa owonerera omwe amafunikiradi. Mwa zodandaula zambiri: anthu sangathe kufanana nawo; amafunikira ukadaulo wowonjezera; ndi mawonekedwe ake anthawi zonse a njinga amatanthauza kuti amafuna kukakwezedwa pachipika chamagalimoto okhala ndi zida zosiyanasiyana, zomwe zidanyalanyaza kuchepa kwa njinga.
"Sitinathe kupititsa njinga izi kupulumutsa miyoyo yathu yambiri," akukumbukira a Deziel. "Tili ndimalingaliro onse amakalasi awa, tidabwereranso kubungwe loti lilembetse anthu ntchito."
Adatuluka ndi zomwe zitha kukhala mbiri yawo yayikulu, XP. Mtunduwu uli ndi mawilo ang'onoang'ono ang'onoang'ono ndipo umatsikira mpaka pansi, kuloleza okwera mapiri osiyanasiyana kuti angokwera kapena kutsika. Zogwirizira ndi mipando ndizosinthika ndipo, chifukwa cha njinga yamafuta yopindidwa, mafuta okwera amaloleza ulendo wopitilira ndipo palibe chofunikira.
Imagwirizana bwino mu thunthu la Honda Civic ya Deziel. Itha kumayenda pang'ono pang'ono pamiyala ndi njira zokwera.
Bicycle imasonkhanitsidwanso ikatumizidwa. Chiyembekezo chonse chomwe akuyenera kuchita ndikungopukuta matayala ndikupanga mipando ndi mipando yamachitidwe nthawi zambiri amakhala bwino.
Zonsezi, Deziel adazitchula, zitha kukhala zinthu zazikuluzikulu zomwe zimawasiyanitsa ndi paketiyo.
“Kwa ena, ndibwino kuyika matayala ndi mahandulo ndi kumanga mpando. Kampani imodzi ikufunsani kuti mumange mabuleki, ”adatero Deziel. “Momwe timaziwonera, ndife oyendetsa njinga. Sikuti chiyembekezo chathu chonse chimakhala chamakanika. ”
Kuwonjezeka kwadzidzidzi kulamula
Molawirira, palibe amene anali kuluma. Abambo ndi amayi awo anali chiyembekezo chokha. Deziel anali kuwunikanso akaunti yake ndikuwona masiku angati akhale pano nthawi yayitali kuposa kuyambiranso nyumba.
“Tinalibe katundu. Palibe ndalama. Tinali ndi ngongole ndi bambo anga, "atero a Conlow.
Adatenga beti ndi ndalama zochepa zomwe anali nazo, adapanga njinga zisanu ndi zitatu ndikuzitumiza kuti zikuthandizeni. Popanda ndalama zoyanjana nawo, anzathuwo adadutsa zala zawo kuti ochepera ochepa azipereka zabwino za njinga yawo.
"Tinali titakhomerera zikhomo ndi singano," anatero a Conlow.
Mwamsangamsanga, wotsogolera wina adafikira ndipo adati adakonda kuti njinga iperekedwe. Komabe, iwo anali okayikira. Sanakonze akaunti yofufuzira ndipo atsimikiza kukhazikitsa webusayiti pamapeto pake.
"Palibe njira yomwe anthu adzagulire njinga yamoto tsiku loyambirira," a Conlow adatchulapo zakuganizira kwawo za nthawiyo. "Tikufuna kuti tidzayankhe mlandu pambuyo pake."
Tsiku loyambirira kanema waomwe adakopa chidwi adatumiza, $ 30,000 m'mabasiketi a Lectric adagulidwa. Pa maola 24 otsatira, $ 30,000 imodzi yogulitsa kwambiri, a Conlow adatero.
"Tidadziwa kuti tili ndi makanema osiyanasiyana oti tibwerere pambuyo pa tsiku loyamba," adatero Deziel. "Ndinaganiza," Sindingathe kulingalira izi, ndizosokonekera… o amuna, zatsala pang'ono kufika poyipa. "
Pomwe kampaniyo inali itatha masiku 10, kanema wachiwiri wotsatsira anali atalemba, ndikupanga $ 120,000 patsiku pogulitsa kwakukulu.
Zachidziwikire, akaunti yofufuzira izi idakonzedwa mwachangu.
Patsiku la masiku 21, Lectric adagula $ 1 miliyoni mu pre-oda. Kwa miyezi ingapo yoyambirira, Conlow ndi Deziel adagwira ntchito yosungira ku Phoenix akuchita $ 1 miliyoni pamwezi. Anagwira ntchito masiku ola 18 ndipo amayankha maimelo ndi mafoni.
“Tinali othedwa nzeru chabe. Tinalibe nthawi yoti timvetse izi chifukwa tinkakonda kudya. Tinkangoyesetsa kupitiriza, ”atero a Conlow. "Komabe popeza tinalibe chilichonse, tinali okondwa kudzuka ndikupita kuntchito ndikuyankha mafoni ndi maimelo."
Kuyambira pamenepo, awonjezeranso antchito awo ndipo achoka kusungako mpaka kukafika kulikulu lalikulu lamilandu lalikulu la 13,000 lalikulu.
Malo ambiri ogulira a Lectric ali pakati pa zaka za 45-80, omwe sanakhalepo pa njinga yamoto posachedwa kapena ali ndi malo oyenda omwe amawaletsa kugwiritsa ntchito njinga yamoto wamba, adatero Deziel. Komabe, onse ali panja ndikusangalala munthawi yachilengedwe.
Ogula ambiri, monga a Lamberts, amagwiritsa ntchito njinga zawo kuzungulira misasa, amapeza misewu pamene akuyenda kapena kuyendetsa mizinda mumzinda popanda kusiya magalimoto awo. Izi zidapangitsa kuti Lectric azichita nawo Nyumba za Wheels Alliance, yopanda phindu yomwe imathandizira anthu kuthana ndi kusowa pokhala posintha maveni kukhala malo abwino ndikuwathandiza kuyang'anira ndalama zawo.
Pakadali pano, Lectric yathandizira nyumba ziwiri zomangira ndipo akukonzekera kuchita zina.
"Ndife okondwa modabwitsa komanso othokoza kuti tili nawo. Kungodziwa kuti izi zachitika ndizofunikira kwa ife, "adatero Conlow.
Njinga iliyonse imabwera ndi chitsimikizo cha chaka chimodzi, chimodzi mwazinthu zambiri zomwe Deziel ankadziwa kuti akufuna kuti azigwira ntchito chifukwa kampaniyo idazindikira kuti mbiri yake ikukwera mwachangu.
"Timadzimva kuti tili ndiudindo wodalirika pazomwe tikuchita ndi chiyembekezo chathu. Tidafuna kuti izi zonse zitheke kuti anthu akhale ndi luso lokhulupirira, ”adatero.
Mannequin a Step-Via anali yankho kwa omwe akuyembekeza kupempha njinga yamoto yosavuta kuti mupitilize. Thupi limalola kupumula kokulirapo kuyesa izi.
Tsiku loyamba lomwe kampaniyo idakhazikitsa, idagula $ 300,000 mu pre-oda, atero a Conlow. Iye ndi Deziel amayenera kuyankha mafoni ndi maimelo kuti angothana ndi alendo ogula. Ndipamene Conlow adatenga dzina kuchokera kwa mtsikana wotchedwa Sue yemwe anali ndi vuto la mwendo lomwe lidamulepheretsa kupita ku XP. Anali wokondwa chifukwa cha Gawo-Kuyenda, atha kupita limodzi ndi mwamuna wake.
"Adagwetsa misozi akundiuza za momwe njinga idzakhudzire komanso momwe moyo wake usinthire," atero a Conlow. “Idanenanso chifukwa chomwe timapangira zomwe timachita komanso chifukwa chomwe timapangira zomwe timachita. Sitifunikira kutuluka ndi aliyense kuti tipeze anthu ochuluka monga momwe angachitire. Ndi chinthu chabwino kwambiri kukhala nawo. ”
Chani: Mabuku Ophunzitsira
Malo: 2010 W. Parkside Lane, Phoenix
Ogwira Ntchito: 14
Zojambula: Msika wapadziko lonse lapansi wa e-njinga unali wamtengo wapatali $ 23 biliyoni mu 2019, mogwirizana ndi lipoti la Analytical Analysis Cognizance.
Zambiri: 602-715-0907, lectricebikes.com
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