Kutulutsa mliriwu - News - MetroWest Daily News, Framingham, MA

"Unali wosadziwika, kusiyana kwakukulu kwakuda kwakuda." Umu ndi m'mene Adele Nasr, wamkulu wotsatsa komanso wotsatsa malonda wopanga njinga zamagetsi a Aventon, adalongosolera momwe malonda amagwirira ntchito mu Marichi.

"Izi zikuwopseza ine; zidzakhala zoyipa, ”ndi momwe a Molly Moon Neitzel, eni ake a Ice Cream wa Molly Moon, adamva atawona malonda ake ochulukirapo koyambirira kwa Marichi.

Monga makampani ang'onoang'ono komanso oyambitsa kumene, mabungwewa adakumana ndi kutsekedwa kwa COVID-19 ndi nkhawa kuti awonongedwa.

Tsopano, Aventon ndi Molly Moon aliwonse akutukuka, ndipo akupereka maphunziro opindulitsa.

"Pomwe kutsekedwaku kunachitika, lingaliro lalikulu linali lakuti, 'izi zidzathetsa malonda a njinga,' 'atero a Justin Christopher, wvp wa eCommerce wa Aventon. “Makampani ambiri ogulitsa mahatchi mopanda tsankho ku US ndi kampani zazing'ono zomwe zimakhala ndi eni. Kunali chiwonongeko chambiri ndi mdima ... Mosiyana ndi izi, malonda a njinga ndi malo abwino kwambiri. ”

Ndithudi ndi. Kugulitsa ma njinga kwakwera kwambiri mliriwu, ndipo njinga zamagetsi, zomwe Aventon tsopano akuyang'ana, zawonanso kupita patsogolo kopambana, kugulitsa kwakukulu kudzawonjezeka 84% mu Marichi, 92% mu Epulo ndi 137% ku Can, poyankha The Gulu la NPD. Nasr wa Aventon adanena kuti kugula kwawo kwakukulu kudakula ndi 600% mu Juni.

Kuti Aventon azindikire kuchokera pakufunidwa kwa njinga mwadzidzidzi adatenga luso ndi kulimba mtima.

"Tinakhala pansi ndikuchita nawo zozungulira," atero a Nasr, omwe adati onse ogwira ntchito ku 15, omwe amakhala ku Ontario, California, aphatikizidwa. "Zinapangitsa kuti aliyense adziwe (za kufunika kwa zisankho zathu) chifukwa chopeza ndalama zomwe amakhulupirira."

"Tili ndi ndalama zathunthu," adalongosola Nasr. “Greenback iliyonse yomwe imalowa mgululi ndi ndalama zathu. Anthu onse adafunsana wina ndi mzake nati, 'Pakadali pano ndife opanda pake. Tipanga ndalama posachedwa kapena mtsogolo kapena tingayesere kuthana ndi mkuntho? '”

Aventon anatsamira.

"Kunali kudumphadumpha," adatero Nasr. "Tidakweza ndalama zathu zotsatsa ndi kutsatsa maulendo 4 pomwe kugulitsa kwakukulu kudatsika."

Wopanga njinga Aventon adatopa kwambiri ndi ma ebikes mliri wa coronavirus utagunda. Kutchova juga komwe kunalipira chifukwa kufunika kwa ma ebikes kwakula kuyambira Marichi.

Mpaka 2018, Aventon yolunjika njinga zamagalimoto okhazikika, okhazikika okonda njinga. M'mbuyomu kuposa COVID-19, anali atayamba kale kuchita ma ebike, komabe kutsekedwa kwawo kudawapangitsa kukhala pansi ndikulemba.

"Tidapanga zovuta pachimake panthawi yochepa," adatero Nasr. Anagwiritsa ntchito mabizinesi otsatsa ndi kutsatsa ndi alangizi kuti awathandize - maubale ndi anthu, kutsatsa kwadijito ndi kutsatsa, kugwiritsa ntchito intaneti (SEO), kukhazikitsa anzawo.

"Tidali ndi ma 10 ma oda opititsa patsogolo tsiku limodzi; takhala tikulandila mafoni 300 patsiku. … Zinali ngati njerwa zomwe zatigunda, ”adatero Nasr.

Kampaniyo idakula kuposa antchito 25 aku US - akulemba ntchito.

Aventon anali pamalo ofunikira kuti apindule pazofunikira popeza ali ndi malo awoawo ku China, osazolowereka pakampani yaying'ono komanso yaying'ono chonchi. Aventon adayamba ku 2012, pomwe woyambitsa JW Zhang anali katswiri ku California State College-Lengthy Seaside. Amayi ake ndi abambo ake, nawonso ku China, akhala ndi nkhawa pakupanga, chifukwa chake pomwe amafunikira kasamalidwe kabwino kwambiri kuposa momwe angachitire ndi opanga mgwirizano, amayi ake ndi abambo ake adatha kuthandiza.

Kunena zowona, nditayendetsa bwalo la Aventon "Gawo", ndidamvetsetsa kufunikira. Poyamba ndinkadabwa komanso kusangalala. Ndinkakwera ma Aventon ebike aliyense kuti ndikasankhe zakudya ndi maulendo okayenda, zomwe zimandilola kuti ndizikhala ndi mchimwene wanga Arnie komanso mlamu wanga Mary, pomwe ndimangogwiritsa ntchito paphiri. Nditha kukhala ndi sitima yambiri momwe ndidasankhira (kapena palibe).

Wopanga ayisikilimu Neitzel anafunikanso kupanga pivot yovuta pambuyo poti malo ake ogulitsa ku Seattle atsekedwa pafupifupi tsiku limodzi. Anasiya antchito 90 pa 98, pamodzi ndi abambo ake.

"Talingaliranso za mabungwewo - momwe zingawonekere kuti zingadutse izi," adatero Neitzel. Zogulitsa zakhala zikufunidwa, kotero adayamba kuyitanira golosale, ndikufunsa, "Ngati titapanga mapaundi, muwagula?"

Pofika sabata lachitatu la Marichi, malo ogulitsira zakudya anali atadzaza ndi kufunikira kogulitsa zonse ndipo anali ndi nyumba zambiri za alumali.

Neitzel, nayenso, adatsimikiza kudalira.

"Tidayenera kuyesa matumbo athu, ndikupangitsa kuti tidziwe bwino zomwe zingagwire ntchito," akutero.

Kulimba mtima kwa Neitzel kudapindula. Ice Cream ya Molly Moon tsopano ili m'masitolo okwanira 45, Neitzel yabweretsanso ogwira ntchito 80 ndipo masitolo ake atsegulidwanso.

COVID-19 yabweretsa zoopsa kumakampani ang'onoang'ono. Komabe zochitika zowopsa zimapanganso njira zina. Sakani zofuna zamalo zikukwera, khalani osunthika ndikukonzekera kusintha. Limbani mtima ndipo chitani chidwi (chowerengera) chachipembedzo.

Rhonda Abrams ndiye mlengi wa "Makampani Opindulitsa: Zinsinsi ndi Njira & Njira." Lowani ndi Abrams pa Fb, Twitter ndi Instagram: @RhondaAbrams. Lembetsani zamalingaliro ake aulere a e-newsletter ku www.PlanningShop.com.