Kutasva kunze kwedenda - Nhau - MetroWest Daily News, Framingham, MA

"Changa chisingazivikanwe, pakakoromoka nzvimbo dema dema." Ndiwo matauriro akaita Adele Nasr, mukuru wekushambadzira uye wekushambadzira wegadziri wemabhasikoro emagetsi Aventon, mamiriro ekutengesa bhasikoro munaKurume.

“Izvi zviri kutondityisa; zvichave zvinotyisa, ”ndiwo manzwiro akaita Molly Moon Neitzel, muridzi weIce Cream yaMolly Moon, mushure mekuona huwandu hwake hwakawanda hwekutengesa kutanga kwaKurume.

Kufanana nemakambani mazhinji madiki uye kutanga, makambani aya akatarisana nekudzimwa kweCOVID-19 nekunetsekana kuti vaparadzwa.

Zvino, yega yega Aventon naMolly Moon vari kubudirira, uye vachipa makosi akakosha ekupona.

"Pakadzimiswa, pfungwa yekutanga yaive yekuti, 'izvo zvichauraya kutengeswa kwemabhasikoro,'" akadaro Justin Christopher, vp weAventon weCommerce. “Vazhinji vanotengesa mabhasikoro vasina rusarura mukati meUS makambani ane varidzi, makambani madiki. Paive nedambudziko guru nekusuwa… Seimwewo nzira, bhizimusi rekutengesa ibasa chairo. ”

Zvirokwazvo ndizvozvo. Kutengesa bhasikoro kwakakwirisa mukati mechirwere ichi, uye mabhasikoro emagetsi, ayo Aventon ave kutarisisa, akawedzera kufambira mberi kunoshamisa, nekutengesa kwakakura kuchawedzera 84% munaKurume, 92% munaKubvumbi uye 137% muKan, mukupindura The NPD Boka. Aventon's Nasr akataura kuti yavo yakakura yekutengesa inoda kukura ne600% munaJune.

Kuti Aventon azive kubva pakarepo bhasikoro raida kutora hunyanzvi uye hushingi.

"Takagara pasi ndokuita zvekutenderedza," akadaro Nasr, uyo akataura kuti vese vashandi gumi nevashanu mukati mekambani kadiki, iri kunyanya muOntario, California, vakaverengerwa. "Zvakaita kuti munhu wese azive (nezvekukosha kwesarudzo dzedu) nekuda kwehupenyu hwavo kuvimba nekambani."

"Takanyatsozvibhadharira mari," Nasr akatsanangura. “Greenback yega yega inopinda mumakambani imari yedu pachedu. Vanhu vese vakatarisana uye ndokuti, 'Izvozvi hatina kukosha. Tichaisa mari nekukurumidza here kana kuti tinogona kuyedza kubuda mudutu? '”

Aventon akazendamira mukati.

"Kwaive kusvetuka kwechitendero," akadaro Nasr. "Takasimudzira mari yedu yekushambadzira neyekushambadzira nezviitiko zvina apo kutengesa kwange kwaderera."

Bike mugadziri Aventon akasvetuka anoshanda achienda kuma ebikes nekukurumidza apo coronavirus denda rakarova. Iyo kubhejera kwakabhadharwa sekudiwa kwemabike kwakakwira kubva munaKurume.

Kusvika 2018, Aventon yakanangana yakamisikidzwa-magiya emabhasikoro, achinyanya kuvevhi vebhasiketi Pakutanga pane COVID-19, ivo vanga vatotanga kuita hunyanzvi mumabike, zvisinei kudzima kwakaita kuti vagare uye vatore hesera.

"Takaita pivot yakaoma kumabike munguva pfupi," akadaro Nasr. Ivo vakashandisa kushambadzira uye kushambadzira mabhizinesi uye vanachipangamazano kuvabatsira - hukama hweveruzhinji, kushambadzira kwedhijitari uye kushambadzira, web optimization (SEO), kutanga shamwari.

"Isu takave nezviitiko gumi zvekusimudzira muzuva rimwe chete; tanga tichifonerwa mazana matatu pazuva. … Zvanga zvakafanana netani yezvidhina yatirova, ”akadaro Nasr.

Iyo Corporate yakakura kusvika padarika 25 vashandi veUS - ivo zvakadaro hiring.

Aventon yaive munzvimbo yakakosha kuti vawane mari pazvinodiwa sezvo vaine yavo yekugadzira nzvimbo muChina, zvisingawanzoitika kudiki uye diki yakasimba. Aventon yakatanga mu2012, apo muvambi JW Zhang aive nyanzvi kuCalifornia State College-Lengthy Seaside. Amai vake nababa, zvakare kuChina, vanga vachinetsekana mukugadzira, saka paakada kuwedzerwa kwemhando yepamusoro manejimendi pane zvinoita nevanogadzira zvibvumirano, amai vake nababa vakakwanisa kubatsira.

Kutaura chokwadi, mushure mekutyaira iyo Aventon "Stage" ebike, ndakanzwisisa kudiwa. Ndaiwanzoshamiswa uye kufara. Ini ndakakwira iyo Aventon ebike yega yega kusarudza zvekudya uye nekuzorora, zvichindibvumidza kuti ndirambe ndichifamba nemunin'ina wangu-bhasikoro mukoma Arnie uye mukwasha Mary, apa ndichingoshandisa rubatsiro rwekukwira kukwira. Ini ndinogona kuwana sechitima chakawanda sekusarudza kwandakaita (kana hapana).

Ice cream mugadziri Neitzel zvakare aifanira kugadzira pivot yakaoma mushure mekunge zvitoro zvake zveSeattle zvakavharwa kungangoita nezuva rimwe chete. Akasiya basa makumi mapfumbamwe nemapfumbamwe evashandi vake, pamwechete nababa vake.

"Isu takafungidzira zvemakambani - izvo zvingaite senge kuwana kuburikidza neizvi," akadaro Neitzel. Grocery yanga iri kudiwa, saka akatanga kufonera grocery, achibvunza, "Kana tikagadzira mapendi, munotenga here?"

Pakazosvika svondo rechitatu raKurume, zvitoro zvekutengesa zvainge zvazara nekudiwa kwezvose zvekutengesa uye zvaive nemba yemashefu.

Neitzel, zvakare, akatsunga kusendama mukati.

"Isu taida kuyedza ura hwedu, tichiita imwe yekufungidzira kwakanyanya pane zvaizoshanda," anodaro.

Ushingi hwaNeitzel hwakabhadhara. Ice Cream yaMolly Moon yava mumashopu makumi mana nemashanu, Neitzel akaunza zvakare vashandi makumi masere uye zvitoro zvake zvavhurwa.

COVID-19 yakonzera zviitiko zvine njodzi kumakambani madiki. Zvisinei zviitiko zvine njodzi zvinowedzera kugadzira dzimwe nzira. Tsvaga kutsvaga kwenzvimbo kuri kuwedzera, kuve wakasiyana-siyana uye gadzirira kugadzirisa. Shinga uye utore (yakaverengerwa) kusvetuka kwechitendero.

Rhonda Abrams ndiye mugadziri we "Inobatsira Bhizinesi Chirongwa: Zvakavanzika nemaitiro & Maitiro." Joinha naAbrams paFb, Twitter uye Instagram: @RhondaAbrams. Nyoresa kune ake emahara emabhizimusi mazano e-tsamba padandemutande pawww.PlanningShop.com.