Ukukhipha ubhadane - Izindaba - IHanover Mariner

"Bekungaziwa, igebe elikhulu elimnyama." Yileyo ndlela-ke u-Adele Nasr, isikhulu sezokukhangisa kumenzi wamabhayisikili kagesi u-Aventon, asichaze ngayo isimo sokuhweba ngamabhayisikili ngoMashi.

“Lokho kuyangethusa impela; kuzoba yinto esabekayo, ”yindlela uMolly Moon Neitzel, umnikazi we-Ice Cream kaMolly Moon, azizwa ngayo ngemuva kokubona izibalo zakhe ezithe xaxa zokuthengisa ekuqaleni kukaMashi.

Njengezinkampani eziningi ezincane kanye nama-startups, la mafemu abhekane nokuvalwa kwe-COVID-19 ngokukhathazeka kokuthi bazolahlwa.

Manje, i-Aventon ngayinye neMolly Moon ziyachuma, futhi zinikeza amakilasi okusinda afanele.

“Lapho ukuvalwa kwecala kwenzeka, umcabango oyinhloko kwakuwukuthi, 'lokho kuzobulala ukuhweba ngamabhayisikili,'” kusho uJustin Christopher, i-vp ye-Aventon yeCommerce. “Izitolo eziningi ezingakhethi ngaphakathi e-US yizinkampani ezisebenza ngabanikazi, ezincane. Bekugcwele inhlekelele nobumnyama… Njengenye yezinto, ukuhweba ngamabhayisikili indawo ecwebezelayo. ”

Impela kunjalo. Ukuthengiswa okuphelele kwebhayisikili kudlondlobale kulo bhubhane, futhi amabhayisikili kagesi, manje i-Aventon egxile kuwo, nawo abone intuthuko emangalisayo, ngokuthengisa okuphelele kuzokwenyuka ngo-84% ngoMashi, 92% ngo-Ephreli no-137% ngoMandla, ngokuya nge-The Iqembu le-NPD. UNasr wakwa-Aventon uthe ukuthengwa kwabo okuphelele kukhule ngo-600% ngoJuni.

Ukuze i-Aventon ibone kusuka ekufunweni kwamabhayisikili okungazelelwe kwathatha amasu nobuqhawe.

"Sahlala phansi senza uhlelo," kusho uNasr, othe bonke abasebenzi abangu-15 abakule femu encane, ikakhulukazi e-Ontario, eCalifornia, bafakiwe. "Kwenze wonke umuntu wazi (ngokubaluleka kokukhethwa kwethu) ngenxa yendlela abaziphilisa ngayo abathemba inkampani."

“Sizixhasa ngokuphelele,” kuchaza uNasr. “I-greenback ngayinye engena ezinkampanini iyimali yethu yomuntu siqu. Wonke umuntu uhlole omunye futhi wathi, 'Njengoba sikhuluma asifanele. Ngabe sizotshala imali ngokushesha noma ngokuzayo noma singazama ukunqoba lesi siphepho? '”

U-Aventon uncike ngaphakathi.

UNasr wathi: “Kwakuyinkolo enkulu. "Sikhuphule intengo yethu yokukhangisa ngezikhathi ezi-4 lapho ukuthengisa okuphelele bekungasasebenzi kahle."

Umkhiqizi wamabhayisikili u-Aventon ukhathele edonsa kanzima ebhekisa kuma-ebikes ngokushesha nje lapho isifo se-coronavirus sihlasela. Ukugembula kukhokhelwe njengoba isidingo sama-ebikes sikhuphukile kusukela ngoMashi.

Kuze kube unyaka we-2018, i-Aventon ebhekise emabhayisikili egiyelwe, agxile kubalandeli bamabhayisikili. Ngaphambi kuka-COVID-19, bebevele sebeqalile ukugxila kuma-ebike, kepha ukuvalwa kubenze bahlala futhi bathatha imininingwane.

"Senze i-pivot enzima kuma-ebikes ngesikhathi esifushane impela," kusho uNasr. Basebenzise amabhizinisi wokukhangisa nababonisi ukubasiza - ubudlelwano bomphakathi, ukukhangisa ngedijithali, ukumaketha kwezinjini zokusesha (i-SEO), ukusungula abangane.

“Sibe nezimo eziyi-10 zoku-oda ezithuthukisiwe ngosuku olulodwa; besilokhu sithola izingcingo ezingama-300 ngosuku. … Bekungathi ithani lezitini lisishayile, ”kusho uNasr.

Inkampani ikhule yaba ngaphezu kwabasebenzi baseMelika abangu-25 - noma kunjalo bayaqasha.

I-Aventon ibisendaweni ekahle yokusebenzisa inzuzo njengoba inesikhungo sayo sokukhiqiza eChina, okungajwayelekile enkampanini encane nencane kangaka. U-Aventon waqala ngo-2012, lapho umsunguli uJW Zhang eyisazi eCalifornia State College-Lengthy Seaside. Umama wakhe nobaba wakhe, futhi eChina, bebekhathazekile ekwenzeni, ngakho-ke ngenkathi edinga ukuphathwa kwekhwalithi ephezulu kunamandla abakhiqizi bezinkontileka, umama wakhe nobaba wakhe babesesimweni sokusiza.

Uma ngikhuluma iqiniso, ngemuva kokusebenzisa i-Aventon “Degree” ebike, ngakuqonda ukufunwa. Ngangivame ukuthuka futhi ngijabule. Ngigibele i-Aventon ebike ngamunye ukukhetha ukudla nokuhamba ngezokungcebeleka, engivumela ukuthi ngiqhubeke nomfowethu ohamba ngebhayisikili u-Arnie nomakoti wakwami ​​uMary, ngenkathi ngisebenzisa usizo nje lokunyusa intaba. Ngingahle ngithole isitimela esiningi njengoba ngakhetha (noma akekho).

Umenzi we-ayisikhilimu uNeitzel uphinde wadinga ukwenza ipivot enzima ngemuva kokuthi izitolo zakhe eziseSeattle zivaliwe cishe ngosuku olulodwa. Udilize abasebenzi bakhe abangama-90 kwabangu-98, kanye noyise.

"Sicabange kabusha ngezinkampani - ukuthi kungabonakala kanjani ukuthola lokhu," kusho uNeitzel. Ukudla bekufuneka kakhulu, ngakho-ke waqala ukubiza izitolo, ebuza, "Uma senza openda, uzowathenga?"

Ngeviki lesithathu likaMashi, izitolo zokudla zase zigcwele ukufunwa kwayo yonke igrosa futhi zazinezindawo eziningi zethala.

UNeitzel, naye, uzimisele ukuncika.

"Besidinga ukuhlola amathumbu ethu, senze izibikezelo ezinhle kakhulu ukuthi yini ezosebenza," esho.

Isibindi sikaNeitzel saba nemiphumela emihle. I-Ice Cream kaMolly Moon manje isezitolo zokudla ezingama-45, uNeitzel wethule futhi abasebenzi abangama-80 futhi izitolo zakhe sezivuliwe.

I-COVID-19 iholele ezimweni eziyingozi ezinkampanini ezincane. Kodwa-ke izimo eziyingozi zengeza ezinye izindlela. Sesha isidingo sendawo siyakhuphuka, yiba nezinto eziningi futhi ulungele ukwehluka. Yiba nesibindi uthathe inkolo (ebaliwe) yenkolo.

URhonda Abrams ungumsunguli wohlelo lwe “Enterprise Enterprise Plan: Izimfihlo namasu nezindlela.” Joyina nabakwa-Abrams ku-Fb, Twitter naku-Instagram: @RhondaAbrams. Bhalisela ukushicilelwa kweziphakamiso zebhizinisi lakhe mahhala ku-www.PlanningShop.com.