Ukukhipha ubhadane - Izindaba - MetroWest Daily News, Framingham, MA

"Bekuyinto engaziwa, igebe elimnyama elivale isikhala esikhulu." Yileyo ndlela u-Adele Nasr, oyisikhulu esiphezulu kwezokukhangisa nokukhangisa kumenzi wamabhayisikili kagesi u-Aventon, asichaze ngayo isimo sokuhweba ngamabhayisikili ngoMashi.

“Lokho kuyangethusa impela; kuzoba yinto esabekayo, ”yindlela uMolly Moon Neitzel, umnikazi we-Ice Cream kaMolly Moon, azizwa ngayo ngemuva kokubona izibalo zakhe ezithe xaxa zokuthengisa ekuqaleni kukaMashi.

Njengezinkampani eziningi ezincane kanye nokuqala, lezi zinkampani zibhekane nokuvalwa kwe-COVID-19 ngokukhathazeka kokuthi bazolahlwa.

Manje, i-Aventon ngayinye neMolly Moon ziyachuma, futhi zinikeza amakilasi okusinda afanele.

“Lapho ukuvalwa kwecala kwenzeka, umcabango oyinhloko kwakuwukuthi, 'lokho kuzobulala ukuhweba ngamabhayisikili,' kusho uJustin Christopher, i-vp ye-Aventon yeCommerce. “Abathengisi bamabhayisikili abaningi abangakhethi e-US yizinkampani ezisebenza ngabanikazi, ezincane. Bekunenhlekelele nobumnyama obuningi… Ngenye indlela, ukuhweba ngamabhayisikili indawo yangempela. ”

Impela kunjalo. Ukuthengiswa okuphelele kwebhayisikili kukhuphuke kakhulu kulo lonke lolu bhubhane, futhi amabhayisikili kagesi, manje i-Aventon egxile kuwo, abuye abone inqubekela phambili emangalisayo, lapho ukuthengisa okuphelele kuzokwenyuka ngo-84% ngoMashi, 92% ngo-Ephreli no-137% e-Can, ngokuphendula iThe Iqembu le-NPD. UNasr wakwa-Aventon uthe ukuthengwa kwabo okuphelele kukhule ngo-600% ngoJuni.

Ukuze i-Aventon ibone kusuka ekufunweni kwamabhayisikili okungazelelwe kwathatha amasu nobuqhawe.

"Sahlala phansi senza uhlelo," kusho uNasr, othe bonke abasebenzi abayi-15 abakule femu encane, ikakhulukazi e-Ontario, eCalifornia, bafakiwe. "Kwenze wonke umuntu wazi (ngokubaluleka kwezinqumo zethu) ngenxa yendlela yokuziphilisa abayethembayo inkampani."

“Sizixhasa ngokuphelele,” kuchaza uNasr. “I-greenback ngayinye engena ezinkampanini iyimali yethu yomuntu siqu. Bonke abantu bahlole omunye komunye futhi bathi, 'Njengamanje asifanele. Ngabe sizotshala imali ngokushesha noma ngokuzayo noma singazama ukunqoba lesi siphepho? '”

U-Aventon uncike ngaphakathi.

UNasr wathi: “Kwakuyinkolo enkulu. "Sikhuphule imali yethu yokukhangisa neyokumaketha ngezikhathi ezi-4 lapho ukuthengisa okuphelele sekuhlile."

Umkhiqizi webhayisikili u-Aventon ushikashike kanzima ebhekise ema-ebikes ngokushesha nje lapho isifo se-coronavirus sihlasela. Ukugembula kukhokhelwe njengoba isidingo sama-ebikes sikhuphukile kusukela ngoMashi.

Kuze kube unyaka we-2018, i-Aventon ebhekise emabhayisikili egiyelwe, agxile kubalandeli bamabhayisikili. Ngaphambi kuka-COVID-19, bebevele sebeqalile ukugxila kuma-ebike, kepha ukuvalwa kubenze bahlala futhi bathatha imininingwane.

"Senze i-pivot enzima kuma-ebikes ngesikhathi esifushane impela," kusho uNasr. Basebenzise amabhizinisi wokukhangisa nokumaketha nababonisi ukubasiza - ubudlelwano bomphakathi, ukukhangisa kwedijithali nokumaketha, i-web optimization (SEO), ukusungula ababambisene nabo.

“Sibe nezimo eziyi-10 ezithuthukisa ama-oda ngosuku olulodwa; besilokhu sithola izingcingo ezingama-300 ngosuku. … Bekungathi ithani lezitini lisishayile, ”kusho uNasr.

Inkampani ikhule yaba ngaphezu kwabasebenzi abangama-25 base-US - noma kunjalo bayaqasha.

I-Aventon ibisendaweni ebalulekile yokwenza inzuzo ngokufunwa njengoba inesikhungo sayo sokukhiqiza eChina, okungajwayelekile enkampanini encane nencane kangaka. U-Aventon waqala ngo-2012, lapho umsunguli uJW Zhang eyisazi eCalifornia State College-Lengthy Seaside. Umama nobaba wakhe, futhi eChina, bebekhathazekile ekukhiqizeni, ngakho-ke lapho edinga ukuphathwa kwekhwalithi ephezulu ukwedlula okuzokwenziwa ngabakhiqizi bezinkontileka, umama wakhe nobaba wakhe bakwazi ukusiza.

Ngokweqiniso, ngemuva kokushayela i-Aventon "Stage" ebike, ngakuqonda ukufunwa. Ngangivame ukumangala futhi ngijabule. Ngigibele i-Aventon ebike ngamunye ukukhetha ukudla nokuhamba ngezokungcebeleka, engivumela ukuthi ngiqhubeke nomfowethu u-Arnie kanye nomalokazana wami uMary, ngenkathi ngisebenzisa usizo nje lokuqwala izintaba. Ngingahle ngithole isitimela esiningi njengoba ngakhetha (noma akekho).

Umenzi we-ayisikhilimu uNeitzel futhi ubedinga ukwenza ipivot enzima ngemuva kokuthi izitolo zakhe eziseSeattle zivaliwe cishe ngosuku olulodwa. Udilize abasebenzi bakhe abangama-90 kwabangu-98, kanye noyise.

"Sicabange kabusha ngezinkampani - ukuthi kungabonakala kanjani ukuthola lokhu," kusho uNeitzel. Ukudla bekudingwa kakhulu, ngakho-ke waqala ukubiza izitolo, ebuza, "Uma senza openda, uzowathenga?"

Ngeviki lesithathu likaMashi, izitolo zokudla zase zigcwele ukufunwa kwakho konke ukudla futhi zazinenqwaba yamashalofu.

UNeitzel, naye, uzimisele ukuncika.

"Besidinga ukuhlola amathumbu ethu, senze esinye sezibikezelo ezinhle kakhulu ukuthi yini ezosebenza," esho.

Isibindi sikaNeitzel saba nemiphumela emihle. I-Ice Cream kaMolly Moon manje isezitolo zokudla ezingama-45, uNeitzel uphinde wethule abasebenzi abangama-80 nezitolo zakhe sezivuliwe.

I-COVID-19 idale izehlakalo eziyingozi ezinkampanini ezincane. Kodwa-ke izimo eziyingozi zengeza ezinye izindlela. Sesha isidingo sendawo siyakhuphuka, yiba nezinto eziningi futhi ulungele ukuguqula. Yiba nesibindi uthathe inkolo (ebaliwe) yenkolo.

URhonda Abrams ungumsunguli wohlelo oluthi "Inzuzo Yamabhizinisi: Izimfihlo namasu nezindlela." Joyina nabakwa-Abrams ku-Fb, Twitter naku-Instagram: @RhondaAbrams. Bhalisela imibono yakhe yamahhala yebhizinisi e-newsletter ku-www.PlanningShop.com.