Ke holo nei i waho o ke ahulau - Nūhou - Hanover Mariner

"He mea ʻike ʻole ʻia ia, kahi nahu ʻeleʻele keu." Pēlā ʻo Adele Nasr, ka luna hoʻolaha nui no ka mea hana paikikala uila Aventon, i wehewehe ai i ka mokuʻāina o ke kalepa kaʻa i Malaki.

"Ke makaʻu maoli nei kēlā iaʻu; e weliweli loa ia, ”pēlā ʻo Molly Moon Neitzel, ka mea nona ka Molly Moon's Ice Cream, i manaʻo ai ma hope o ka ʻike ʻana i kāna mau hua kūʻai kūʻai nui i ka mua o Malaki.

E like me ka hapa nui o nā ʻoihana liʻiliʻi a me nā hoʻomaka ʻana, ua kū kēia mau ʻoihana i ka pani ʻana o COVID-19 me ka hopohopo no ka make ʻana o lākou.

I kēia manawa, ke ulu pono nei kēlā me kēia Aventon a me Molly Moon, a hāʻawi i nā papa ola kūpono.

"I ka wā o ka hoʻopau ʻana, ʻo ka manaʻo mua, 'e pepehi ana ia i ke kālepa kaʻa," wahi a Justin Christopher, ka Aventon's vp o eCommerce. "ʻO ka hapa nui o nā mākeke kūlike ʻole i loko o ka US he mana nona, he ʻoihana liʻiliʻi. Ua nui nā luhi a me ka ʻino ... ma ke ʻano he pani, ʻo ke kālepa kaʻaahi kahi wahi alohilohi maoli. ”

ʻOiaʻiʻo nō ia. Ua piʻi kūleʻa aku ke kūʻai aku o nā paikikala ma o ka maʻi ahulau, a me nā paikikala uila a Aventon e nānā nei i kēia manawa, a ua ʻike pū kekahi i ka ulu ʻana o ka phenomenal, me ka piʻi nui ʻana o nā mea kūʻai aku he 84% ma Malaki, 92% i ʻApelila a me 137% ma Might, e like me The Pūʻulu NPD. Ua ʻōlelo ʻo Aventon's Nasr ua ulu aʻe kā lākou noi kūʻai nui e 600% i Iune.

No Aventon e hoʻomaopopo ai mai ke koi paikikala hikiwawe i lawe i ka hana a me ka wiwo ʻole.

"Ua noho mākou i lalo a hana i kahi papa ʻaina," i ʻōlelo ʻo Nasr, nāna i hōʻike i nā limahana he 15 i loko o ka hale liʻiliʻi, i hoʻokumu ʻia ma ka hapanui ma Ontario, Kaleponi. "Ua hoʻomaopopo ka poʻe āpau (i ke ʻano nui o kā mākou koho ʻana) ma muli o kā lākou ola e hilinaʻi ai i ka ʻoihana."

"Kākoʻo kālā maoli ʻia mākou," i wehewehe ai ʻo Nasr. "ʻO kēlā me kēia greenback e hele i loko o ka ʻoihana kā mākou kālā pilikino. Nānā nā kānaka āpau i kekahi i kekahi a ʻōlelo ʻia, 'ʻOiai mākou e kamaʻilio ʻaʻole pono mākou. E hana koke anei mākou i nā hoʻopukapuka a i ʻole hiki iā mākou ke hoʻāʻo e haʻalele i ka ʻino? '"

E hilinaʻi ana ʻo Aventon.

"He lele ia o ka hoʻomana," i ʻōlelo ʻo Nasr. "Ua hoʻonui mākou i kā mākou kumukūʻai kumukūʻai hoʻolaha e nā hanana 4 i ka wā i iho ai nā kūʻai nui."

ʻO ka mea hana paikikala ʻo Aventon i luhi loa i nā ebike ke kū ka maʻi maʻi coronavirus. Ua uku ʻia ka piliwaiwai e like me ke koi no ka ebikes ua piʻi i ka lani mai Malaki.

Aia a hiki i ka makahiki 2018, ʻo Aventon e kuhikuhi ana i nā paikikala paʻa paʻa, hana loea i ka poʻe paikikala. Ma mua o COVID-19, ua hoʻomaka mua lākou i ka hana pilikino i nā ebike, akā ʻo ka pani ʻana ua noho lākou a nānā i ka papa inoa.

"Ua hana mākou i kahi pivot paʻakikī e ebikes i kahi manawa pōkole maoli," i ʻōlelo ʻo Nasr. Ua hoʻohana lākou i nā ʻoihana hoʻolaha a me nā mea aʻoaʻo e kōkua iā lākou - nā pilina lehulehu, hoʻolaha pākiko, marketing search engine (SEO), hoʻokumu i nā mea hui.

"Ua loaʻa iā mākou he 10 mau manawa i ke kauoha e hoʻomaikaʻi i ka lā hoʻokahi; ke kiʻi nei mākou i 300 mau kāhea i ka lā. … Ua like ia me kahi tonona o nā pōhaku lepo i kuʻi iā mākou, ”i ʻōlelo ʻo Nasr.

Ua ulu ka ʻoihana i ʻoi aku ma mua o 25 mau limahana o US - eia nō naʻe ka hoʻolimalima ʻana.

Aia ʻo Aventon i kahi wahi kupanaha e kapitalize ai i ka koi no ka mea ʻo lākou ka hale hana ponoʻī ma Kina, he mea maʻamau ʻole no kahi ʻoihana liʻiliʻi liʻiliʻi a ʻōpio hoʻi. Ua hoʻomaka ʻo Aventon ma 2012, i ka wā i hoʻokumu ʻia ai ka mea hoʻokumu ʻo JW Zhang ma ke Kulanui ʻo Kaleponi ʻo Lengthy Seaside. ʻO kona makuahine a me kona makuakāne, ma Kina hou, ua hopohopo ʻo ia i ka hana ʻana, no laila ke makemake ʻo ia i ka hoʻokele kiʻekiʻe kiʻekiʻe ma mua o ka hiki me nā mea hana aelike, ua hiki i kona makuahine a me kona makuakāne ke kōkua.

ʻO Frankly, ma hope o ka hoʻohana ʻana i kahi ebike Aventon "Degree", ua maopopo iaʻu ke koi. Ua pīhoihoi wau me ka hauʻoli. Ua holoholo wau i ka Aventon ebike e koho ai i nā mea kūʻai mai a me nā holo leʻaleʻa, e ʻae ana iaʻu e mālama me koʻu kaikuaʻana me ke kaikuaʻana ʻo Arnie a me koʻu kaikoʻeke ʻo Mary, akā ke hoʻohana maʻalahi nei i nā kōkua hehi wāwae no ka piʻi piʻi i luna. E kiʻi paha wau i kahi kaʻaahi e like me kaʻu i koho ai (a ʻaʻohe paha).

Pono pono ka mea hana hau kalima ʻo Neitzel e hana i kahi pivot paʻakikī ma hope o ka pani ʻana o kāna mau hale kūʻai ʻo Seattle ma kahi o hoʻokahi lā. Ua haʻalele ʻo ia iā 90 o kāna mau paʻahana 98, me kona makuakāne.

"Ua noʻonoʻo hou mākou i ka ʻoihana - he aha paha ke ʻano o kēia," i ʻōlelo ʻo Neitzel. Ua koi ʻia nā hale kūʻai, no laila ua hoʻomaka ʻo ia e kāhea i nā mea kūʻai aku, e nīnau ana, "Inā e hana mākou i pints, e kūʻai anei ʻoe iā lākou?"

Ma nā pule ʻekolu o ka lā Malaki ʻoi, ua hoʻopiha ʻia nā hale kūʻai kāwili me ka noi no nā hale kūʻai āpau a ua nui nā wahi papa.

ʻO Neitzel hoʻi, i hoʻoholo e hilinaʻi i loko.

"Pono mākou e nānā i ko mākou ʻōpū, e hana ana i nā koho maikaʻi loa loa i ka mea e holo pono ai," i ʻōlelo ʻo ia.

Ua uku aku ko Neitzel koa wiwo ʻole. ʻO Molly Moon's Ice Cream i kēia manawa ma 45 mau hale kūʻai, ua hoʻolauna hou ʻo Neitzel i nā limahana he 80 a ua wehe hou kāna mau hale kūʻai.

Ua alakaʻi ʻo COVID-19 i nā hanana weliweli no nā ʻoihana liʻiliʻi. Eia nō naʻe nā hanana weliweli e hana hou i nā koho ʻē aʻe. Ke ʻimi nei i kahi koi e piʻi aʻe nei, e laulā a mākaukau hoʻi e loli. E koa a lawe i kahi lele (helu) i ka hoʻomana.

ʻO Rhonda Abrams ka mea nāna i hana ʻo "Hoʻolālā Pāʻoihana Pono: nā mea huna a me nā ʻenehana a me nā hana." E hui pū me Abrams ma Fb, Twitter a me Instagram: @RhondaAbrams. E hoʻopaʻa inoa no kāna mau manaʻo kōkua e hoʻolaha ʻia ma www.PlanningShop.com.