Kutasva kunze kwedenda - Nhau - Hanover Mariner

"Changa chisingazivikanwe, mukaha mutema muhombe." Ndiwo marondedzero akaita Adele Nasr, mukuru wekushambadzira wegadziri wemabhasikoro emagetsi, Aventon, akatsanangura mamiriro ekutengesa bhasikoro munaKurume.

“Izvi zviri kutondityisa; zvichave zvinotyisa, ”ndiwo manzwiro akaita Molly Moon Neitzel, muridzi weIce Cream yaMolly Moon, mushure mekuona huwandu hwake hwakawanda hwekutengesa kutanga kwaKurume.

Kufanana nemakambani mazhinji madiki uye kutanga, mafemu aya akatarisana nekudzimwa kweCOVID-19 nekushushikana kuti vaparadzwa.

Zvino, yega yega Aventon naMolly Moon vari kubudirira, uye vachipa makosi akakosha ekupona.

"Pakadzimiswa, pfungwa yekutanga yaive yekuti, 'izvo zvichauraya kutengeswa kwemabhasikoro,'" akadaro Justin Christopher, vp weAventon weCommerce. “Zvitoro zvakawanda zvisina tsvete zviri muUS makambani madiki, anoshanda nevaridzi. Paiva nezvedambudziko uye nerima… Sechinotsiva, bhizimusi bhizimusi inzvimbo inopenya. ”

Zvirokwazvo ndizvozvo. Kutengesa bhasikoro kwakakwirisa kuburikidza nehutachiona, uye mabhasikoro emagetsi, ayo Aventon parizvino anotarisa, awedzera kuona kukura kunoshamisa, nekutengesa kwakakura kuchawedzera 84% munaKurume, 92% munaKubvumbi uye 137% muna Zvichida, zvinoenderana neiyo NPD Boka. Aventon's Nasr akataura kuti yavo yakakura yekutengesa inoda kukura ne600% munaJune.

Kuti Aventon azive kubva pakarepo bhasikoro raida kutora hunyanzvi uye hushingi.

"Takagara pasi ndokuita zvekutenderedza," akadaro Nasr, uyo akataura kuti vese vashandi gumi nevashanu mukambani diki, yaive kunyanya muOntario, California, vaive vabatanidzwa. "Zvakaita kuti munhu wese azive (nezvekukosha kwesarudzo dzedu) nekuda kwehupenyu hwavo kuvimba nekambani."

"Takanyatsozvibhadharira mari," Nasr akatsanangura. “Greenback yega yega inopinda mukambani imari yedu pachedu. Wese munhu akatarisa mumwe ndokuti, 'Sekutaura kwedu hatina kukosha. Tichaisa mari nekukurumidza here kana kuti tinogona kuedza kubuda mudutu? '”

Aventon akazendamira mukati.

"Kwaive kusvetuka kwechitendero," akadaro Nasr. "Takasimudza mutengo wedu wekushambadzira nezviitiko zvina apo kutengesa kwese kwakange kwaderera."

Bhasiketi anogadzira Aventon akasimudzira akaneta kune ebikes nekukurumidza apo coronavirus denda rakarova. Iyo kubhejera kwakabhadharwa sezvo kudiwa kwemabike kwakakwira kubva munaKurume.

Kusvika 2018, Aventon yakanangana yakamisikidzwa-magiya emabhasikoro, achinyanya kuvevhi vebhasiketi Pakutanga pane COVID-19, ivo vanga vatotanga kuita hunyanzvi mumabike, zvisinei kudzima kwakaita kuti vagare uye vatore hesera.

"Takaita pivot yakaoma kumabike munguva pfupi," akadaro Nasr. Vakashandisa mabhizimusi ekushambadzira uye vanachipangamazano kuvabatsira - hukama hweruzhinji, kushambadzira kwedhijitari, kushambadzira injini (SEO), kuumba vanobatana.

"Isu takave nemitambo gumi yekuvandudza muzuva rimwe chete; isu tanga tichifona mazana matatu pazuva. … Zvanga zvakafanana netani yezvidhina yatirova, ”akadaro Nasr.

Iyo Corporate yakakura ikava yakakura kupfuura vashandi veUS 25 - ivo zvakadaro hiring.

Aventon yaive munzvimbo yakanakisa yekuisa mari pachikumbiro sezvo vaine yavo yekugadzira nzvimbo muChina, zvisingawanzoitika kune yakadaro diki uye diki femu. Aventon yakatanga mu2012, apo muvambi JW Zhang aive nyanzvi kuCalifornia State College-Lengthy Seaside. Amai vake nababa, zvakare kuChina, vanga vachinetsekana mukugadzira, saka paakada kuwedzerwa kwemhando yepamusoro manejimendi pane zvaigona kuitwa nevarairidzi vechibvumirano, amai vake nababa vake vaive mukana wekubatsira.

Kutaura chokwadi, mushure mekushandisa iyo Aventon "Degree" ebike, ndakanzwisisa kudiwa. Ndaiwanzo kuvhunduka uye kufara. Ini ndakakwira iyo Aventon ebike yega yega kusarudza zvekudya uye nekuzorora, zvichindibvumidza kuti ndirambe ndichifamba nemunin'ina wangu-bhasikoro mukoma Arnie nemunin'ina wangu Mary, nepo ndichingoshandisa rubatsiro rwekukwira kukwira. Ini ndinogona kuwana sechitima chakawanda sekusarudza kwandakaita (kana hapana).

Ice cream mugadziri Neitzel akawedzera kudikanwa kuti aite pivot yakaoma mushure mekunge zvitoro zvake zveSeattle zvakavharwa kanenge muzuva rimwe chete. Akasiya vashandi makumi mapfumbamwe nevasere pavashandi vake, pamwechete nababa vake.

"Takafungidzira zvemakambani - izvo zvingaite senge kuwana nenzira yeizvi," akadaro Neitzel. Grocery rave kudiwa, saka akatanga kufonera magirosari, achibvunza, "Kana tikagadzira mapendi, munotenga here?"

Pakazosvika svondo rechitatu raKurume, zvitoro zvekutengesa zvainge zvazara nekudiwa kwezvose zvekutengesa uye zvaive nenzvimbo dzakasherufu.

Neitzel, zvakare, akatsunga kusendama mukati.

"Isu taida kuongorora ura hwedu, tichiita fungidziro dzakanakisa pane chaizoshanda," anodaro.

Ushingi hwaNeitzel hwakabhadhara. Ice Cream yaMolly Moon yave muzvitoro makumi mana neshanu, Neitzel akaunza zvakare vashandi makumi masere uye zvitoro zvake zvavhurwa.

COVID-19 yakatungamira kune zviitiko zvine njodzi kumakambani madiki. Zvisinei zviitiko zvine njodzi zvinowedzera kugadzira dzimwe nzira. Tsvaga kwekuda kwenzvimbo kuri kuwedzera, kuve wakashanduka uye gadzirira kusiana. Shinga uye utore (yakaverengerwa) kusvetuka kwechitendero.

Rhonda Abrams ndiye mugadziri we "Inobatsira Bhizinesi Chirongwa: Zvakavanzika nemaitiro & Maitiro." Joinha naAbrams paFb, Twitter uye Instagram: @RhondaAbrams. Nyoresa rake remahara bhizinesi mazano kuburitsa pawww.PlanningShop.com.