Fitar da annoba - Labarai - Hanover Mariner

"Ba a san shi ba, babban rashi mai cike da gibi." Wannan shi ne yadda Adele Nasr, babban jami'in talla na kamfanin kera keken lantarki Aventon, ya bayyana yanayin cinikin babur a watan Maris.

“Wannan hakika yana bani tsoro; zai zama abin ban tsoro, ”kamar yadda Molly Moon Neitzel, mamallakin kamfanin Molly Moon na Ice cream, ta ji bayan ta ga yawan tallace-tallace da ta yi a farkon Maris.

Kamar yawancin ƙananan kamfanoni da farawa, waɗannan kamfanonin sun fuskanci rufe COVID-19 tare da damuwar cewa sun lalace.

Yanzu, kowane Aventon da Molly Moon suna bunƙasa, kuma suna ba da azuzuwan rayuwa masu fa'ida.

Justin Christopher, Aventon's vp of eCommerce ya ce: "Lokacin da rufewar ya faru, babban abin da ake tunani shi ne, 'hakan zai kashe cinikin keken,' “Mafi yawan wuraren sayar da keken da ba na nuna bambanci ba a cikin Amurka masu kamfanoni ne ke sarrafa su. Akwai abubuwa da yawa na halaka da bakin ciki… A madadin haka, cinikin keke wuri ne mai kyalli mai haske. ”

Tabbas yana da. Cinikin babbar keke ya hau sama ta hanyar annobar, kuma baburan lantarki, wanda Aventon ke maida hankali a kai yanzu, ƙari ga ci gaban da aka samu na ban mamaki, tare da yawan tallace-tallace zai ƙaru na 84% a watan Maris, 92% a watan Afrilu da 137% a cikin Might, daidai da The Nungiyar NPD. Nasr na Aventon ya bayyana cewa yawan buƙatun kasuwancin su ya haɓaka da kashi 600% a watan Yuni.

Domin Aventon ya gane daga kwatsam bukatar keke ta ɗauki fasaha da ƙarfin zuciya.

Nasr ya ce, "Mun zauna mun yi wani zagaye na zagaye," in ji Nasr, wanda ya ce an hada dukkan ma'aikata 15 da ke karamar kamfanin, wadanda galibi ke zaune a Ontario, California. "Wannan ya sanya kowa ya san (mahimmancin zaɓenmu) sakamakon rayuwarsu ta amince da kamfanoni."

Nasr ya bayyana cewa: "Gaba daya muna tallafar kanmu." “Kowane koren abin da ya shiga cikin kamfanoni tsabar kuɗinmu ne. Kowane mutum ya bincika juna kuma ya bayyana, 'Yayin da muke magana ba mu da daraja. Shin za mu sanya hannun jari nan ba da dadewa ba ko kuwa za mu iya yunƙurin fita daga cikin guguwar? ''

Aventon ya dogara.

Nasr ya ce: “Tsalle ne na addini. "Mun daukaka darajar farashin tallanmu da lokuta 4 lokacin da tallace-tallace suka yi kasa."

Mai kera Keke Aventon ya nuna gajiyawa zuwa ga ebikes da zarar annobar coronavirus ta buge. An biya caca kamar yadda buƙatun ebikes suka yi sama tun daga Maris.

Har zuwa 2018, Aventon da ke niyya da kekunan tsayayyen-hawa, ƙwararru a cikin masu sha'awar keken. Tun da farko fiye da COVID-19, sun riga sun fara kwarewa a cikin ebikes, duk da haka rufewa ya sanya su zaune da ɗaukar kaya.

Nasr ya ce: "Mun yi wuyar warware matsaloli a cikin kankanin lokaci," Sun yi amfani da kasuwancin talla da masu ba da shawara don taimaka musu - alaƙar jama'a, tallan dijital, tallan injin bincike (SEO), kafa abokan aiki.

“Mun sami umarni sau 10 da aka inganta a rana guda; Mun kasance muna kira sau 300 a rana. … Ya zama kamar tubalin da yawa ya same mu, ”in ji Nasr.

Kamfanin ya haɓaka sama da ma'aikatan Amurka 25 - amma duk da haka suna ɗaukar aiki.

Aventon ya kasance a cikin kyakkyawan wuri don cin gajiyar buƙatun kasancewar suna da masana'antun kansu na musamman a China, baƙon abu ne ga irin wannan ƙaramin ƙaramin kamfani. Aventon ya fara ne a cikin 2012, lokacin da mai kafa JW Zhang ya kasance malami a Kwalejin Jihar California-Lengthy Seaside. Mahaifiyarsa da mahaifinsa, sun sake kasancewa a China, sun damu da masana'antun masana'antu, don haka lokacin da yake buƙatar ƙarin ƙwarewar sarrafawa sama da damar masu samar da kwangila, mahaifiyarsa da mahaifinsa suna cikin matsayi don taimakawa.

Gaskiya, bayan amfani da ebi na "Degree" Aventon, Na fahimci buƙatar. Na kasance ina kaduwa da murna. Na hau Aventon ebike kowannensu don zaɓar kayan masarufi da kuma lokacin hutu, yana ba ni damar ci gaba da kasancewa tare da ɗan'uwana mai keke na keke da Arnie da kuma suruka Maryamu, alhali kawai amfani da taimakon ƙafa don hawa tsaunuka. Zan iya samun babban jirgi kamar yadda na zaɓa (ko babu).

Neitzel mai kera Ice cream bugu da kari ya buƙaci yin pivot mai wuya bayan da shagunanta na Seattle suka rufe kusan a cikin yini ɗaya. Ta kori 90 daga cikin ma'aikatanta 98, tare da mahaifinta.

Neitzel ya ce: "Mun sake tunanin kamfanonin - abin da zai yi kama da hakan," in ji Neitzel. An nemi kayan masarufi, don haka sai ta fara kiran masu sayar da abinci, tana tambaya, "Idan muka yi fanti, za ku saya?"

Zuwa mako na uku na Maris, shagunan kayan masarufi sun cika da buƙatun duk kayan masarufi kuma suna da ɗakunan wurin ajiyewa.

Neitzel, shima, ya ƙudurta ya jingina.

"Muna bukatar mu bincika hanjinmu, muna yin kyakkyawan hasashe kan abin da zai yi aiki," in ji ta.

Neitzel ƙarfin zuciya ya biya. Ice cream din Molly Moon yanzu haka yana cikin shagunan kayan abinci guda 45, Neitzel ta sake gabatar da ma'aikata 80 kuma an bude shagunanta.

COVID-19 ya haifar da yanayi mai haɗari ga ƙananan kamfanoni. Duk da haka lokuta masu haɗari bugu da createari ƙirƙirar wasu hanyoyi. Neman wurin buƙata yana tashi, zama mai fa'ida kuma a shirye don ya bambanta. Yi ƙarfin hali kuma ku ɗauki tsalle na addini.

Rhonda Abrams shine mahaliccin "Tsarin Ciniki mai Amfani: Sirri da dabaru & Hanyoyi." Kasance tare da Abrams akan Fb, Twitter da Instagram: @RhondaAbrams. Yi rijista don ɗab'in shawarwarin sha'anin kyauta a www.PlanningShop.com.