Kutulutsa mliriwu - Nkhani - Hanover Mariner

"Unali wosadziwika, kusiyana kwakukulu kwakuda kwakuda." Umu ndi momwe Adele Nasr, wamkulu wotsatsa wotsatsa njinga zamagetsi a Aventon, adalongosolera momwe malonda amagwirira ntchito mu Marichi.

"Izi zikuwopseza ine; zidzakhala zoyipa, ”ndi momwe a Molly Moon Neitzel, eni ake a Ice Cream wa Molly Moon, adamva atawona malonda ake ochulukirapo koyambirira kwa Marichi.

Monga makampani ang'onoang'ono komanso oyambitsa kumene, makampaniwa adakumana ndi kutsekedwa kwa COVID-19 ali ndi nkhawa kuti awonongedwa.

Tsopano, Aventon ndi Molly Moon aliwonse akutukuka, ndipo akupereka maphunziro opindulitsa.

"Pomwe kutsekedwaku kunachitika, lingaliro lalikulu linali lakuti, 'izi zidzathetsa malonda a njinga,' 'atero a Justin Christopher, wvp wa eCommerce wa Aventon. “Malo ogulitsira njinga ambiri osakondera ku US ndi kampani zazing'ono zomwe zimakhala ndi eni. Kunali chiwonongeko chambiri ... Ndipo m'malo mwake, malonda a njinga ndi malo owala kwenikweni. ”

Ndithudi ndi. Kugulitsa ma njinga kwakwera kwambiri mliriwu, ndipo njinga zamagetsi, zomwe Aventon tsopano akuyang'ana kwambiri, zawonanso chitukuko chodabwitsa, kugulitsa kwakukulu kudzawonjezeka ndi 84% mu Marichi, 92% mu Epulo ndi 137% mwina, malinga ndi The Gulu la NPD. Nasr wa Aventon adanena kuti kugula kwawo kwakukulu kudakula ndi 600% mu Juni.

Kuti Aventon azindikire kuchokera pakufunidwa kwa njinga mwadzidzidzi adatenga luso ndi kulimba mtima.

"Tinakhala pansi ndikuchita nawo zozungulira," atero a Nasr, omwe adati ogwira ntchito onse 15 pakampani yaying'ono, yomwe amakhala ku Ontario, California, adaphatikizidwa. "Zinapangitsa kuti aliyense adziwe (za kufunika kwa zisankho zathu) chifukwa chodalira ntchito zomwe kampaniyo idachita."

"Tili ndi ndalama zathunthu," adalongosola Nasr. “Greenback iliyonse yomwe imalowa mgululi ndi ndalama zathu. Aliyense adafufuza wina ndi mnzake nati, 'Momwe tikunenera ndife opanda pake. Tipanga ndalama posachedwa kapena mtsogolo kapena tingayesere kuthana ndi mkuntho? '”

Aventon anatsamira.

"Kunali kudumphadumpha," adatero Nasr. "Tidakweza mitengo yathu yotsatsa ndi maulendo 4 pomwe kugulitsa kwakukulu kudatsika."

Wopanga njinga Aventon adatopa ndi ma ebike mliri wa coronavirus utagunda. Kutchova juga komwe kunalipira chifukwa kufunika kwa ma ebikes kwakula kuyambira Marichi.

Mpaka 2018, Aventon yolunjika njinga zamagalimoto okhazikika, okhazikika okonda njinga. M'mbuyomu kuposa COVID-19, anali atayamba kale kuchita ma ebike, komabe kutsekedwa kwawo kudawapangitsa kukhala pansi ndikulemba.

"Tidapanga zovuta pachimake panthawi yochepa," adatero Nasr. Adalemba mabizinesi otsatsa malonda ndi alangizi kuti awathandize - maubale pagulu, kutsatsa kwadijito, kutsatsa kwa injini zosaka (SEO), kukhazikitsa anzawo.

"Tidali ndi machitidwe 10 oyenda bwino tsiku limodzi; tinkalandira mafoni 300 patsiku. … Zinali ngati njerwa zomwe zatigunda, ”adatero Nasr.

Kampaniyo idakula kuposa antchito 25 aku US - akulemba ntchito.

Aventon anali pamalo abwino kupindulira pazofunikira chifukwa ali ndi malo awoawo ku China, osazolowereka pakampani yaying'ono komanso yaying'ono chonchi. Aventon adayamba ku 2012, pomwe woyambitsa JW Zhang anali katswiri ku California State College-Lengthy Seaside. Amayi ake ndi abambo ake, nawonso ku China, anali ndi nkhawa pakupanga, chifukwa chake pomwe amafunikira kuwongolera kwamtundu wapamwamba kuposa momwe angachitire ndi omwe amapanga mgwirizano, amayi ake ndi abambo ake adatha kuthandiza.

Kunena zowona, nditagwiritsa ntchito Aventon "Degree" ebike, ndidamvetsetsa kufunikira. Ndinkadabwa komanso kusangalala. Ndinakwera njinga ya Aventon aliyense kuti akasankhe zakudya ndi maulendo okayenda, zomwe zimandilola kuti ndizikhala ndi mchimwene wanga wapanjinga Arnie ndi mlamu wake Mary, ndikungogwiritsa ntchito paphiri. Nditha kukhala ndi sitima yambiri momwe ndidasankhira (kapena palibe).

Wopanga ayisikilimu Neitzel anafunikanso kupanga pivot yovuta pambuyo poti malo ake ogulitsa ku Seattle atsekedwa pafupifupi tsiku limodzi. Anachotsa antchito 90 pa 98, pamodzi ndi abambo ake.

"Talingaliranso za mabungwe - momwe zingawonekere kuti zingadutse izi," adatero Neitzel. Zogulitsa zinali zofunidwa kwambiri, kotero adayamba kuyitanira golosale, ndikufunsa, "Tikapanga mapaint, muwagula?"

Pofika sabata lachitatu la Marichi, malo ogulitsira zakudya anali atadzaza ndi kufunikira kogulitsa zonse ndipo anali ndi malo alumali ambiri.

Neitzel, nayenso, adatsimikiza kudalira.

"Tidayenera kuyesa matumbo athu, ndikupanga zoneneratu zabwino zomwe zingagwire ntchito," akutero.

Kulimba mtima kwa Neitzel kudapindula. Ice Cream ya Molly Moon tsopano ili m'mashopu okwana 45, Neitzel yabweretsanso ogwira ntchito 80 ndipo masitolo ake atsegulidwanso.

COVID-19 yatsogolera zochitika zowopsa kumakampani ang'onoang'ono. Komabe zochitika zowopsa zimapanganso njira zina. Sakani kufunikira kwamalo akukwera, khalani osunthika ndikukonzekera mosiyanasiyana. Limbani mtima ndipo chitani chidwi (chowerengera) chachipembedzo.

Rhonda Abrams ndiye mlengi wa "Makampani Opindulitsa: Zinsinsi ndi Njira & Njira." Lowani ndi Abrams pa Fb, Twitter ndi Instagram: @RhondaAbrams. Lembetsani kuti mufotokozere za bizinesi yake yaulere ku www.PlanningShop.com.