How Phoenix’s Lectric eBikes found became a monster in the industry

All Levi Conlow’s dad needed was an electrical bike that didn’t trigger sticker shock.

So when he approached his son and his son’s greatest good friend Robby Deziel with the proposal that they put their heads collectively to make acquiring his e-bike dream come true, the brand new faculty graduates began considering.

“My dad was simply getting into that section of his life when he needed an e-bike for himself and my mother. Their pals had e-bikes,” Conlow mentioned. “He was annoyed. He couldn’t discover one for lower than $2,000 or $3,000.”

That is when the skilled exploration path of Conlow — outfitted with bachelor’s and grasp’s levels in enterprise entrepreneurship and management from Grand Canyon College — and Deziel — who has a bachelor’s diploma in mechanical engineering from the College of Minnesota — merged with dad’s private quest.