Ukuphuma kubhubhane-Iindaba - IHanover Mariner

"Kwakungaziwa, umsantsa omkhulu omkhulu omnyama." Yile ndlela uAdele Nasr, igosa eliyintloko lentengiso kumenzi webhayisikile yombane u-Aventon, awuchaze ngayo umgangatho worhwebo ngebhayisikile ngoMatshi.

“Oko kuyandoyikisa; izakuba mbi, ”yindlela awayeziva ngayo uMolly Moon Neitzel, umnini weI Ice Cream kaMolly Moon emva kokubona amanani akhe athengisayo ekuqaleni kuka-Matshi.

Njengoninzi lweenkampani ezincinci kunye nokuqala, ezi femu zijongane nokucinywa kwe-COVID-19 ngexhala lokuba babegwetyelwe.

Ngoku, i-Aventon nganye kunye neMolly Moon ziyachuma, kwaye zibonelela ngeeklasi ezifanelekileyo zokuphila.

UJustin Christopher, i-vp ye-eCommerce ka-Aventon wathi: "Xa ukuvalwa kwenzeka, eyona nto ibiphambili yayikukuba, 'oko kuza kubulala urhwebo ngeebhayisekile.' “Iindawo ezininzi zebhayisikile ezingakhethi buso e-US ziqhutywa ngabanini, ziinkampani ezincinci. Kwakukho intshabalalo nesithokothoko… Njengenxalenye yoko, urhwebo ngebhayisekile yindawo eqaqambileyo. ”

Ngokuqinisekileyo kunjalo. Ukuthengiswa kweebhayisekile kuye kwanda ngenxa yobhubhane, kunye neebhayisikile zombane, ngoku iAventon egxile kuzo, ziye zabona ukukhula okumangalisayo, ngokuthengisa okupheleleyo kuyonyuka nge-84% ngo-Matshi, i-92% ngo-Epreli kunye ne-137% ngoku, ngokuhambelana ne Iqela le-NPD. I-Aventon's Nasr ichaze ukuba intengiso yabo iyonke ikhule nge-600% ngoJuni.

Ukuze u-Aventon aqonde kwimfuno zebhayisekile ngequbuliso uthathe ubuchwephesha kunye nesibindi.

UNasr, owathi bonke abasebenzi abali-15 kule nkampani incinci, ikakhulu e-Ontario, California, babandakanyiwe. "Yenze ukuba wonke umntu azi (ngokubaluleka kokukhethwa kwethu) ngenxa yendlela yabo yokuphila abathembele kumashishini."

"Sizixhasa ngemali ngokupheleleyo," kuchaza uNasr. “Ngalinye igreenback engena kumashishini yimali yethu yobuqu. Wonke umntu wakhangela omnye komnye kwaye wathi, 'Njengoko sithethayo asibalulekanga. Siza kwenza utyalo mali kungekudala okanye kamva okanye singazama ukuphuma kwesi saqhwithi? '”

IAventon yangqiyama.

UNasr wathi: "Yayiyinkolo enkulu." "Siwonyusile amaxabiso ethu entengiso ngezihlandlo ezi-4 xa ukuthengisa kakhulu bekuphantsi."

Umvelisi webhayisekile u-Aventon upholile uyadinisa kwii-ebikes kwakamsinya nje emva kokuba ubhubhane wecoronavirus ethe wabetha. Ukungcakaza kuhlawulwe njengoko imfuno yeebike inyukile ukusukela ngoMatshi.

Kude kube ngo-2018, i-Aventon ejolise kwiibhayisekile ezisisigxina, ngokukodwa kubathandi beebhayisikile. Kwangoko kune-COVID-19, babesele beqalisile ukugxila kwii-ebike, nangona kunjalo ukuvalwa kwabo kwabenza bahlala phantsi bathatha uluhlu lweempahla.

"Senze i-pivot enzima kwii-ebikes ngexesha elifutshane ngenene," utshilo uNasr. Baqeshe amashishini ezentengiso kunye nabacebisi ukubanceda-ubudlelwane boluntu, intengiso yedijithali, ukuthengisa kweinjini yokukhangela (SEO), ukuseka abahlobo.

“Sibe neemeko ezili-10 zokuphucula iiodolo ngosuku olunye; besifumana iminxeba engama-300 ngosuku. … Ibingathi sisitena setoni, ”utshilo uNasr.

Iqumrhu lakhula laba ngaphezulu kwabasebenzi abangama-25 base-US-nangona kunjalo bayaqesha.

I-Aventon yayikwindawo entle yokufumana imali kwimfuno njengoko ineziko labo lemveliso e-China, engaqhelekanga kwinkampani encinci nencinci. I-Aventon yaqala ngo-2012, xa umsunguli u-JW Zhang wayengumfundi e-California State College-Lengthy Seaside. Umama notata wakhe, kwakhona e-China, babekhathazekile kwimveliso, ke xa wayefuna ulawulo olukumgangatho ophezulu ngakumbi kunabavelisi bekhontrakthi, umama notata wakhe babekwimeko yokunceda.

Ngeliphandle, emva kokusebenzisa iAventon “Degree” ebike, ndayiqonda imfuno. Ndandihlala ndothukile kwaye ndonwabile. Ndikhwele i-Aventon ebike nganye nganye ukuyokuthenga ukutya kunye nokukhwela iindawo zokuzonwabisa, indivumela ukuba ndigcine umzalwana wam ohamba ngebhayisikile u-Arnie kunye nomkhwekazi wakhe uMary, ngelixa ndisebenzisa nje uncedo lokunyusa intaba. Ndingafumana uloliwe oluninzi njengoko ndikhethile (okanye akukho).

Umenzi we-ice cream u-Neitzel ukongeza kufuneka enze i-pivot enzima emva kokuba iivenkile zakhe ezise Seattle zivaliwe phantse ngosuku olunye. Udendele abasebenzi abangama-90 kwabangama-98, kunye notata wakhe.

"Siyicingisisile indibaniselwano- inokubonakala ngathi ifumana le ndlela," utshilo uNeitzel. Ukutya bekufuneka kakhulu, ke waqala wafowunela iigilosari, ebuza, "Ukuba senza ipints, uza kuzithenga?"

Kwiveki yesithathu ka-Matshi, iivenkile zokutya bezisele zigcwele yimfuno yazo zonke izinto zokutya kwaye zinendawo eninzi yeshelufu.

UNeitzel, naye, uzimisele ukuxhomekeka.

"Kufuneka sihlolisise amathumbu ethu, senze olona qikelelo lubalaseleyo kokuza kusebenza," utshilo.

Ubukroti bukaNeitzel buhlawulelwe. I-Ice Cream kaMolly Moon ngoku ikwiivenkile zokutya ezingama-45, uNeitzel uphinde wazisa abasebenzi abangama-80 kwaye iivenkile zakhe zivuliwe kwakhona.

I-COVID-19 ikhokelele kwiimeko eziyingozi kwiinkampani ezincinci. Nangona kunjalo iimeko eziyingozi zenza ezinye iindlela. Khangela imfuno yendawo iyenyuka, yiba bhetyebhetye kwaye ulungele ukwahluka. Yiba nesibindi kwaye uthathe (kubalwa) ukuxhuma kwenkolo.

URhonda Abrams ngumdali we "Isicwangciso soShishino olunenzuzo: Iimfihlo kunye nobuchule kunye neendlela." Joyina iAbrams kwi-Fb, kwi-Twitter nakwi-Instagram: @RhondaAbrams. Bhalisa kupapasho lwasimahla lwamashishini kushicilelo ku-www.PlanningShop.com.